In “Heyday”, many candy-like items such as blocks, stars and characters enter the screen as more and more are added over time. The glossy bits bounce off of one another squishing against the sides of the frame causing kooky interactions. The work is made first as a videogame and then recorded to create the animation. The screen(s) will continue to fill up as the items get squashed together tighter and the pressure begins to make them jitter. Taking inspiration from mobile games, social media and online advertisements, Heyday emphasizes the fleeting pleasurable moments they aim to provoke. Many design decisions made on these platforms use reward patterns to inspire engagement. Heyday puts these mechanics into overdrive considering for better or worse, how they are used to trigger strong emotional responses. The results are caused by the overabundance of items and effects bandied about in simulated physics. Heyday is curious about the interplay between affect and technology within popular digital culture.
Matthew Keff is an artist creating audiovisuals that take form in motion, interactive and installations. Thinking over digital life and feelings, these works squish together sugary aesthetics found in network and videogame culture. Matthew has been commissioned by major film and music festivals and has shown in exhibitions internationally including the The Center Del Carme, Valencia, ES, IEEE Games Entertainment & Media Conference, Yale, US, Now Play This, Somerset House, UK, Media Lab Cinekid Festival, Westergasfabriek, NL, 4Culture, Seattle, US, Chromatic Festival, Montréal, CA, Abrons Arts Center, Manhattan, NY, US, HereART, Manhattan, New York, US, Tokyo Game Show, Tokyo, JP, A Maze Festival, Berlin, DE, and MoHa, Austin, US.